As I’m sat at the back of UniSA’s Magill campus café, I have a perfect view of the student cohort. There’s a sense of excitement. Maybe not excitement actually, relief more like it. The year is coming to a close. Many of these people in front of me will be graduating into jobs they’ve worked so hard on for years. It’s going to be over soon and they’ll be onto bigger and better things.

As they all hurry around, chatting to mates, heading to class, I’m sat here at the very back of the café on my own, reading the Adelaide Review’s final edition. Number 488 – the last copy I’ll ever find on a neglected magazine rack, hidden in a dark corner of campus beside an abandoned CO-OP store. It’s stacked at the top of a large pile, as though I’m the first to think to pick one up so far.

I read a column written by one of my tutors. He interviews the digital editor of the Review over beers just two days after the doomed announcement was made. The editor says, “I worry about the people coming through. Not just journalism students graduating with HECS debts and no jobs, but anyone who wants to write or get their stories out there.”

I worry too. I speak to my peers and they worry also. My tutors laugh sympathetically when I tell them of all the job rejections already flooding my inbox. Friends and family who don’t fully understand the industry smile encouragingly and say, “Just keep applying! You’ll get one soon! You’ve worked so hard, you’ll be very competitive!”

This year has been fucking tough—for everyone of course—but the blows to the journalism industry have been especially hard to watch. It has felt as though every second day a new announcement is made about another publication closing its doors, or cutting its staff, or moving solely online. Graduating from a Journalism and Professional Writing degree in 2020 has got to be one of the bleakest career moves a gal could make, yet that is where I have found myself.

And so, on a more positive and hopeful note, I have decided: if no one else is going to employ me, why don’t I just bloody well employ myself? And that’s where we are – at the birth of this beautiful new venture, Keets + Comms. She’s a humble little website for now, but I’m excited to see her grow.

The idea for Keets + Comms started with the plan of being merely an online portfolio of articles to show potential employers, but has evolved into much more. It’s now also its own little biz, offering a whole bunch of communications services from yours truly.

Having spent three years now studying words, I think I can safely say I’ve got my head around them pretty well. I’d love to share that knowledge with you to create content that’ll help your brand grow – or make it sound super nice at the very least.

So, happy fresh out the womb day to Keets + Comms! This industry may seem incredibly dreary right now, but the start of this endeavour is a little ray of light. Now let’s go get hot choccy to celebrate.


P.S. I couldn’t celebrate this launch without thanking my mentor Stuart from Sleeping Bear for guiding me through the website design process and fixing all my silly tech issues, and Renae Schulz for taking all the photos featured on the site that make me look much more professional than I truly am. Thank you!